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Internet Marketing Essentials: A Comprehensive Digital Marketing Textbook, by Jeff Larson, Stuart Draper
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Internet Marketing Essentials is a digital marketing textbook that will keep you up with the fast-paced online marketing industry. The textbook features 13 chapters of content that teach you the principles of search engine marketing, PPC, search engine optimization, mobile marketing, social media marketing, landing page optimization, and much more! The internet marketing textbook is written by a Ph.D. from Wharton and a leading internet marketing agency owner.
- Sales Rank: #6698313 in Books
- Published on: 2015-08-07
- Original language: English
- Dimensions: 11.00" h x .63" w x 8.50" l,
- Binding: Paperback
- 278 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
Very Worthwhile Marketing Guide
By David Bowers
Very comprehensive and uptodate. Picked up quite a few ideas and found some very useful tools. All and all it is a very worthwhile book.
0 of 0 people found the following review helpful.
Ok book for beginners. Helps to understand scammers on marketing and what to expect.
By aa
Thank you for the intro. Unfortunately not enough how and what to do next topics. Wish you had more practical info.
0 of 0 people found the following review helpful.
Glad to have gotten it.
By kfrazier
It is a tremendous help and has many good ideas. I recommend it for anyone who needs some direction.
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